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Grilling is an art. It takes preparation, patience and a touch of something special. All to create something that has people talking.
The same goes for successful websites. So when Periscope and Char-Broil teamed up to redesign charbroil.com, the aim was to create a masterpiece.
“We wanted to put the user first and foremost,” said Bob Ballard, Periscope VP and Management Supervisor. “It started with describing user flows — how different sets of users would interact with the site — and this approach was instrumental throughout the development and execution of the site.”
And the numbers validate the approach.
Since the site’s relaunch in April, there have been over 550,000+ visits — a 32% increase from the same time period a year earlier. In addition, over 5,500,000 page views have been tallied, marking an 106% increase from the same timeframe last year.
“The results have made us proud,” said Ballard. “People are finding useful information quickly and easily. And that speaks volumes about our strategy.”
Besides the relaunch of charbroil.com, Periscope was also tasked with creating a mini-site to educate people about infrared grilling and Char-Broil Infrared grills. So far, the numbers have been spectacular — users spend nearly 4 minutes on the site and view nearly 8 pages per visit.
But this is just the beginning. Coming later this summer, Periscope and Char-Broil will unveil “Char-Broil Trade Secrets” — a website and social media promotion to get people familiar with Char-Broil’s “other” infrared cooking products.
Want to see the work for yourself? Simply click here.
