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With over 130 billion monthly searches via engines including Google, Bing, Yahoo and plenty more, it’s impossible not to take notice of sponsored search — paid ads on search engine results pages — and its advertising opportunities. Opportunities that Periscope’s Media Department has cultivated for client success.
“The search engine marketing platform allows us to connect our clients with qualified prospects actively seeking information,” said Tom Johnson, Associate Media Director. “And we can accomplish this in a highly measurable and relatively recession-free environment.”
Search numbers continue to trend upwards. From December ’08 to December ’09, worldwide search volume increased 46%. Of the 130 billion monthly searches, there are now more than 4 billion searches per day, 175 million per hour and 2.9 million per minute.
The U.S. is the largest individual search market in the world with 22.7 billion searches, representing about 17% of global search volume. China ranks second with 13.3 billion searches, followed by Japan with 9.2 billion.
Of search engine properties, Google sites lead the pack. In December ’09, Google sites boasted 87.8 billion searches and accounted for 66.8% of the global search market. Yahoo came in second with 9.4 billion searches.
And while these numbers are certainly impressive, Periscope is successfully translating search into client traffic.
“The past six months have been a great time for sponsored search growth for Periscope,” said Sarah Zielie, Senior Digital Media Specialist. “We’ve really enjoyed rolling up our sleeves and digging in with our clients to structure, manage and optimize successful search campaigns — whatever the goals may be. From branding to lead generation, we have quite the spectrum of approaches. It’s a good thing that we have a bunch of nerds on staff (present company included) who love research, data, testing and a constantly changing search environment.”
