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You gave feedback. We listened.
That’s how the Periscope Digital team redesigned the new and improved arcticcat.com. With the user, or shall we say the sled head, in mind.
The new site uses a more info-based format with a concentration on search engine optimization, ensuring Arctic Cat will be near the top of relevant Google searches. And once you're on the site, it’s much easier to search for certain models, specs and other important information.
All based on the feedback of snowmobile fans everywhere. Gathered through weeks of surveys, interviews and web-cam analysis.
According to Management Supervisor Dean Dutcher, the website addresses both customer and corporate needs.
“I am very excited about the new site we have developed for Arctic Cat snowmobiles,” said Dutcher. “This year we were able to achieve our goals of improving usability, optimizing for search and integrating social media channels while still delivering an exciting user experience!”
“It was so easy to find all the specs I was looking for,” said snowmobiler Scott Koelfgen. “And the sleds look pretty cool too.”
Judge for yourself. Go to arcticcat.com.
