Periscope's generating big-time power with Cummins.

Hey, do you know the difference between a transfer switch and a light switch? Do you think paralleling equipment is stuff used by pretzel-bodied Ukrainian gymnasts? If you’re clueless about power generation, then you’re about to get headlocked with knowledge.

That’s because Cummins Power Generation has selected Periscope as their agency of record. Cummins Power Generation is a division of Columbus, IN-based Cummins Inc., a global power leader in the design, manufacturing, distribution and service of engines and related technologies.

“We have a great deal of respect for the Cummins Power Generation brand,” said Greg Kurowski, Periscope President & CEO. “We’re excited to apply our consolidated resources to help them move their business forward.”

Periscope will handle all of the print advertising, collateral systems, e-marketing programs, dealer support, public relations and video production for Cummins Power Generation beginning in 2010.

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