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Chicken. Everyone loves it. And if they say they don't, it's pretty safe to assume they're a liar.
Which is exactly why Periscope was especially stoked to gain another piece of Gold'n Plump Poultry's business. Periscope started working with Gold'n Plump in December of '07 to help launch a new premium brand of natural chicken called Just BARE®. Periscope worked with Gold'n Plump on the new brand's positioning, name development, identity, packaging, digital and advertising.
Now they are being charged with reinvigorating the company's flagship Gold'n Plump® brand. Periscope will develop branding as well as online and offline communications.
"Gold'n Plump is a great fit with our agency. They are independent, hard working, smart and driven to be the best. You are the company you keep, and we are proud to keep company with Gold'n Plump," said Greg Kurowski, CEO of Periscope.
“We feel the same way about Periscope," said Julie Berling, Director of Brand Strategy for Gold'n Plump. “They were instrumental in helping us launch Just BARE. And we're excited to work with them to revitalize Gold'n Plump with a new creative energy and level of engagement that hearkens back to the style upon which this brand was founded."
Gold'n Plump Poultry is a family-owned provider of premium chicken products to retail, deli and foodservice customers. The company employs about 1,500 people and partners with nearly 300 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken. So yeah, they're pretty decent folks.
