Digital word-of-mouth eclipsing traditional media for millennials and Gen Z

Influencer marketing is huge, and influencers are making a killing doing what they do best — being themselves and building a following. This exploding area of advertising is even impacting marketing campaigns surrounding the 2017 Super Bowl.

The Nutrition Business Journal asked Periscope for insight on the shifting of marketing dollars toward social, and specifically influencers, and how this is helping brands cater to millennials and Generation Zers who are crowdsourcing more and more for recommendations and ideas from communities and influencers they trust.

Read the article.