Cup of Conversation: Ryder Cup - Major golf event or major marketing event?

Ryder Cup 2016, in Chaska, Minnesota, promises to be the largest one yet, filled with more people, brands, sponsorships and merchandise than ever before.

Cup of Conversation: Ryder Cup - Major golf event or major marketing event?

Prepare to be amazed at the vastness of this year’s Ryder Cup, hosted at Minnesota’s own Hazeltine National Golf Club.

In between commandeering golf carts and performing merchandise fashion shows, Peter visits with Patrick Hunt, general chair of Ryder Cup 2016 and president of Hunt Adkins advertising agency. Get the inside scoop on what makes the Ryder Cup rowdier than any other golf tournament in the world — and why this year’s tournament in Minnesota will be the biggest yet.

Watch other videos in the series.