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A Whole New Attitude
CLIENT: Red Robin
Red Robin asked us to help promote the Royal Red Robin burger – a burger crowned with a fried egg. Enter the Obey the Egg campaign. We created an engaging online promotion that invited guests to upload a photo and decorate it in a way that demonstrated how they “obeyed the egg.” The results? Almost 200,000 people checked out the site in a little over a month. And 6,000 of those people participated in the photo fun. That’s what we call a delicious success. Don’t just take our word for it, see the deliciousness yourself. Share: 
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