Augmented Reality POSTED BY Sarah

As my years go by in digital advertising I still can't believe how various futuristic technologies in Minority Report are becoming realities! My favorite latest buzz technology is augmented reality, specifically for mobile. This will be a great way to truly engage consumers when they are actually looking for our clients' products or services hyper-locally! I think the Zagat one will be really cool http://www.mobilemarketer.com/cms/news/search/4265.html. It will also be interesting to watch it's relevancy and usefulness when in the hands of the social web! http://mashable.com/2009/08/26/wikitude-crowd-sourced-ar/

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