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On March 10, Periscope will host an event with the French American Chamber of Commerce of Minnesota (FACCMN) focused on key learnings and best practices for companies looking to expand into the French market.
Wondering why the French market is relevant to your business? Consider this: France is the number one investment destination in Europe and its second largest consumer market. This presents an opportunity for expanding business, particularly for many top companies and exporters in the Twin Cities.
Speakers for the evening event include a range of experts in business and communications, including sociologist Heather Saucier, director of Insight & Innovation at Periscope, who serves on the FACCMN board of directors.
“As a sociologist, I’m interested in uncovering the cultural nuances that make communications relevant and authentic,” says Heather Saucier. “This partnership allows for that discovery.”
“There are cultural differences large and small that can make a critical difference in the successful launch or expansion of a brand in France,” says Sebastian Tavenas, executive director for the FACCMN. “The French Chamber offers businesses key insights into those cultural differences and will be discussing those alongside Minnesota business leaders who have firsthand experiences launching a brand in France.”
Brent Shiely, senior manager of Brands & International Digital Production at General Mills, and Ann Tucker, director of Marketing and Communications for Truvia™ natural sweetener — a Cargill Health and Nutrition brand — will discuss their experience bringing brands to France from the corporate perspective. Bertrand Le Bris, director of development at French advertising agency Reflexion-Faite will also be divulging insights about successful advertising from a Parisian perspective.
The evening begins at 5:30 p.m. with the program starting at 6:15. Admission is free to members of the FACCMN and $40 for non-members.
