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“Psssssst. What’s the password?”
“Gin.”
“Welcome to the Periscope BA Bootlegger Bash.”
The location was secret (the Periscope photo studio). The date, hush-hush (Thursday, February 10th). And the clientele to remain nameless (literally every Periscope employee). And that’s all we’re going to say about the soiree thrown by the Brand Advocacy group.
OK we’ll tell ya a little more. But don’t say anything to “the coppers."
The entrance to the gin joint dubbed Club 921 was unmarked. Give the password and you’re in. The BA boys worked as the muscle. And the BA gals, let’s just say they were as dangerous as they were beautiful.
Patrons were given custom shot glasses, which they could fill with homemade brew or other tasty tub-concocted beverages.
There was a mysterious back room where games of beer pong, tippy cup and other debauchery took place, according to people with hands over their faces.
Images of Periscopians with prohibitive disregard for the law were projected on the wall, where folks could text in commentary to show their distain for such deviate actions.
Then moral standards dropped to a new low as people progressed to the dance floor, where someone called a “DJ” spun records through the night.
Yet according to the Capone-looking Experiential Design Director Matt Miller, there was a bigger purpose.
“The combination of place, participation and personalization has the power to form an indelible memory that can outlast other mediums,” said Miller. “Stories that start with ‘remember that one time?’ or ‘I’ll never forget…’ usually involve some level of experience at their core. For marketers, this is a powerful insight.”
All good stuff, but did we mention there was a photo booth too?
Certainly, this bash will go down as one of the most notorious ever. But let’s keep a tight lid on it. Reputations are at stake.
