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Every day around 1:50 P.M., Periscope gets a little shorter. That’s because the agency’s brawniest and beefiest assemble on the agency’s second floor and crank out push-ups. All in an effort to tone up our bodies while pushing down the ceiling.
The push-up initiative was spawned by Charlie Callahan, Executive Creative Director, to galvanize the agency in terms of community as well as health.
“All it takes is two minutes a day to bring our entire group together,” said Callahan. “Everybody is welcome. We aim to do 40 per session but if someone can only do 20, that’s fine too. Every effort counts and that’s what we pride ourselves on.”
The program has been a striking — and somewhat strenuous — success.
“The sessions give me an excuse to leave my work behind, get down on the floor with fellow co-workers and have a good grunt session,” says Robin Pfeifer, Account Executive. “Would I voluntarily do 40 push-ups on my own time? Not likely. I rely on good, old-fashioned mob-mentality to keep me motivated and coming back day after day for more.”
Want to see Periscope’s push-ups for yourself? Tune into our sit cam at 1:50 P.M. sharp. Don’t be late…else you’ll owe us an additional 40 reps.
