Periscope Helps the Minnesota Twins Keep Their Momentum

2010 was a big year for the Minnesota Twins. They moved into their new home at Target Field, clinched a division title, achieved record-setting attendance and enjoyed unprecedented luck with the weather. And while there’s nothing you can do to bribe Mother Nature, the Twins looked to Periscope and the wildly successful Twins Territory campaign to maintain the momentum and keep the turnstiles twisting in the 2011 season.

Periscope’s solution was to take fans back to the experience of Target Field, a happy place filled with sunshine, home runs and the smell of delicious grilled food. To take fans back to the ballpark, the renewal guide, newspaper ads and radio and television spots focused on the wonder of outdoor baseball, reminding fans about the amazing experiences they enjoyed while watching Twins baseball outdoors for the first time in nearly 30 years.

So check out the latest in the Work section to see how Periscope helped the Twins carry all that excitement and enthusiasm into a brand-new season.

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