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In 1989, Jethro Tull is awarded the Grammy for Best Hard Rock/Metal Performance. They beat out Metallica. Awards show FAIL.
In 2011, Periscope is selected as an Official Honoree for their work on Truvia and Have Some High 5s. Awards show WIN.
The Webby Awards is an international award ceremony honoring excellence on the Internet presented by the International Academy of Digital Arts & Sciences. This year, Periscope landed three coveted titles in a competition that spans nearly 10,000 entries from 60 countries and is voted on by an eclectic group of distinguished academy members such as David Bowie, Richard Branson and Harvey Weinstein.
In Food & Beverage, Periscope was selected as an Official Honoree for our work on Truvia.com, which included site architecture, design, content development and strengthened SEO to give the natural sweetener a clean new look that reflects their Honestly Sweet brand.
Periscope’s Have Some High 5s earned Official Honoree distinction for both Integrated Mobile Experience and Weird website categories. One visit to this site, which allows users to view and share over 130 takes on the High Five, and you’ll see why it did so well in the Weird category. With a slew of videos and sharing capabilities from an iPhone app to wallpapers and mp3s, it’s truly a testament to the impact of fully interactive, socially minded content.
So, what have we learned here today? Metallica and Periscope have at least one thing in common: They’ve both become recognized by their respective industries after years of hard work and creative hustling.
The only difference is that Periscope has never lost a bass player. Yet.
